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Mark Shay – Higher Education Entrepreneur, Innovator and Consultant

Mark Shay is a business leader with a 25-year history of success helping higher education institutions recruit and retain students. In an illustrious career that has spanned three decades, Mark has served over 3,000 customers, ranging from individual program managers, to university presidents and foreign governments. He is known throughout the higher education industry as an innovator for developing new advertiser sponsored products, creating student recruitment products for companies, and guiding new initiatives and turnaround endeavors at universities.

Focused on higher education, he is most recognized for bringing cost-effective student recruiting solutions to traditional universities with practical applications of technology, and a sense of service to clients and fairness to students.

Areas of expertise include:

Student Recruiting:

  • International Agents, Direct Recruiting
  • Online Advertising, SEO/SEM
  • Lead Capture and Lead Development
  • CRM systems and Candidate Engagement
  • Strategic Enrollment Management
  • Marketing, Brand Development

New Product Development::

  • Online Guides, Directories and Portals
  • Study Abroad (semester and short-term)
  • Online Degrees and Certificates
  • Pathway Programs and Conditional Admissions
  • Hybrid Pathways (Online + ESL)
  • Pre-college Agent-Oriented Tours

Leadership / Management:

  • Start-up, Early State Business
  • Sales and Marketing Team Development
  • Client Relations and Support
  • Staff Development and Training
  • Improving Rankings and Ratings
  • Turnarounds, Reorgs, Change Management

In late 2016, Mark joined Academic Assembly, where as General Manager he is tasked with bringing this new company through its early stages. Academic Assembly is a company whose mission is to help universities: "build global operations, one piece at a time." If you are interested in having Mark assist your university with international education strategic consulting, student recruiting through working with agents, or market development for your business, please contact him at Academic Assembly.

Senior management positions include CEO at Educational Directories Unlimited (EDU).; Division Head and Chief Academic Liaison at EducationDynamics; Regional Director at IDP Education; SVP of Marketing and Business Development at Drexel University Online; Interim VP of Enrollment Management at Shiller International University and Business Development Director at QS. Lead the development of a host of innovative Internet-based services, several like StudyAbroad.com, GradSchools.com achieved long-standing market leadership and successfully spun off university serving businesses like Academic Analytics.

As Regional Director for IDP Education, established the company's US serving enterprise, bringing the agent representative model to the forefront of international student recruiting. Established the highest profile portfolio of agent represented US universities in the world while raising the recognition of this time-tested recruiting practice with US universities. Continued business development with QS, bringing QS Advance to the US market and with involvement of AIRC, has become one of the industry's most recognized spokespersons.

Association Experience: AIRC (American International Recruitment Council), NACAC (National Association of College Admissions Counselors), Overseas ACAC, NAFSA, AIEA, CGS (Council of Graduate Schools), NAGAP.


Email: MShay@InternetCarbon.comMobile: +1-610-357-4648 • Skype: InternetCarbon
Twitter: MarkShayEDULinkedin: http://www.Linkedin.com/in/UniversityMarketing